"TV viewership of the Super Bowl in the United States from 1990 to 2021 (in millions)." Data: Super Bowl ratings slump. As per Statista, the viewership of the Super Bowl LIV last year across the world was around 150 million. Super Bowl ratings dating back to the very first game in 1967. You can only download this statistic as a Premium user. When it comes to the social nature of the game, in the U.S., there were 32.3 million social media interactions across official Facebook, Instagram and Twitter accounts and fan Twitter accounts about Super Bowl LIII on CBS on Feb. 3, 2019. The growth from last year is impressive, as Fox had a 30% increase over 2019 on CBS. That garnered 27.3million viewers, but even that amounts to less than the lowest-viewed Super Bowl ever, Super Bowl II, which drew an audience of 39.1million in 1968. New, Figures and insights about the advertising and media world, Industry Outlook The … February 04, 2019 7:13am PT by Rick Porter . They are down around 5% from what last year’s Chiefs win over the San Francisco 49ers pulled in. ', Hillary Clinton calls Chrissy Teigen 'a national treasure on social media', Celebrities react to Meghan Markle and Prince Harry's Oprah interview: Serena Williams, Gabrielle Union and more. 2019: 98.5 million. The cumulative 2020 end result was a touch ahead of the 100.7 million who watched the 2019 Super Bowl across a pantheon of CBS and NFL properties and platforms. The ideal entry-level account for individual users. But when it comes to a global audience, the Champions League final’s reach dwarfs that of the Super Bowl. The drama was solidly the top-viewed series start of the current TV season and, with a 5.1 among adults 18-49, the highest-rated entertainment show since the Oscars in February 2020. Even this year, the Super Bowl's viewership outside the United States is estimated to be in the region of 30-50 million, adding to the 96.4 million it recorded locally. Mike Ehrmann/Getty Images . It also draws big crowds at viewing parties, bars and restaurants. New, Everything you need to know about the industry development, Find studies from all around the internet. Audience numbers were lowest since 2009. Furthermore, because who doesn’t love more stats, check out the Top 5 most watched Super Bowls here: 1. The Super Bowl’s smaller viewership ran counter to the success the N.F.L. Please do not hesitate to contact me. ", Sports Media Watch, TV viewership of the Super Bowl in the United States from 1990 to 2021 (in millions) Statista, https://www.statista.com/statistics/216526/super-bowl-us-tv-viewership/ (last visited March 09, 2021), TV viewership of the Super Bowl in the United States from 1990 to 2021, Total revenue of the National Football League 2001-2019, National Football League - average franchise value 2000-2020, Value of National Football League franchises 2020, Average attendance in the National Football League 2020, Player salaries in the NFL 2019/20 season, by team, National Football League Super Bowl host cities 1967-2021, NFL teams ranked by playoff appearances all time 2021, NFL team ranking by all-time postseason wins 2019, Number of conference championship game appearances of NFL teams 2021, Super Bowl - monetary compensation for players playing in the game 2020, Super Bowl TV viewership in the U.S. 1990-2021, Super Bowl TV ratings in the U.S. 1990-2021, Average cost 30-second advertisement Super Bowl US broadcast 2002-2021, Number and length of network TV commercials in the Super Bowl 2003-2020, NFL Super Bowl halftime show viewers in the U.S. 2020, Preferred type of Super Bowl ad in the U.S. 2020, Share of people planning to attend or throw a Super Bowl party 2013-2021, Planned average spending of U.S. consumers on Super Bowl Sunday 2011-2021, Planned consumer purchases for Super Bowl 2013-2021, Estimated consumer spending related to the Super Bowl weekend 2007-2021, Importance of Super Bowl components to TV viewers 2021, Favorability of Super Bowl halftime performers in the U.S. 2021, Amount wagered on the Super Bowl in sports books in Nevada 2004-2021, Nevada sports book winnings from the Super Bowl in the U.S. 2004-2021, Nevada sports book winning percentage from Super Bowl bets in the U.S. 2004-2021, Bets placed on Super Bowl LIV in the U.S. as of February 2020, U.S. adults expecting to bet on Super Bowl LV as of January 2021, U.S. Super Bowl viewers expecting to bet on Super Bowl LV as of January 2021, Consumer spending on the Super Bowl in the U.S. 2017, by product type, NFL teams U.S. consumers consider favored to win the Super Bowl 2017, (Mobile) devices U.S. consumers will use to stay informed on the Super Bowl 2017, U.S. consumer beverage preference during the Super Bowl 2017, Activities U.S. consumers will do while watching the Super Bowl 2017, Italy: Super Bowl final TV audience 2016-2017, Italy: share of Super Bowl final TV audience 2016-2017, Consumer behavior toward the Super Bowl commercials in the U.S. 2017, Products U.S. consumers plan to buy to enjoy the Super Bowl 2017, (Mobile) devices U.S. consumers will use to follow the Super Bowl 2017, Public opinion on a football league during the NFL offseason in the U.S. 2020, Distribution of NFL television audience during 2013 regular season, by income, Public opinion on a football league in the NFL offseason in the U.S. 2020, by gender, Public opinion on a football league in the NFL offseason in the U.S. 2020, by age, Public opinion on a football league in NFL offseason in the U.S. 2020, by ethnicity, Opinion on The Weeknd's Super Bowl halftime show in the U.S. 2021, Streaming viewers of the Super Bowl in the U.S. 1990-2021, Super Bowl Indianapolis hotel room rates compared to regular rates 2012, Super Bowl ads effectiveness 2016, by age, Leading Super Bowl brands in the U.S. in 2019, by earned media value, TV viewership of the Super Bowl in the United States from 1990 to 2021 (in millions), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, topping the list for Super Bowl appearances. Nielsen data shows that, in 2019, linear TV viewership of the Super Bowl had the lowest TV viewership in 11 years. 2016: 111.9 million – Super Bowl 50: Denver Broncos vs. Carolina Panthers (CBS) 4. Although the TV ratings rebounded from the 98.4 million Super Bowl viewers in 2019, the audience ranked as one of the lowest in a decade, the Nielsen data showed. Sign up for Deadline's Newsletter. No Super Bowl Ratings Coming Today; Silent Nielsen Has Unprecedented Delay On Big Game Results, Stephen Colbert Finds The "Normal" In Covid-Era Super Bowl, Teases Trump Impeachment Trial, 'Colbert': Robert Downey Jr. This feature is limited to our corporate solutions. Super Bowl ratings hit a new low in television’s most important demographic. Which, with two less than top market teams participating, likely saw a lot of viewers clicking elsewhere on the first Sunday of February as the outcome became obvious long before the game was over. The Super Bowl began streaming in 2012, and online viewership has grown steadily over nine years. Its 5:45 of ad time was its largest Super Bowl buy in more than 25 years. The … The cumulative 2020 end result was a touch ahead of the 100.7 million who watched the 2019 Super Bowl across a pantheon of CBS and NFL properties and platforms. In terms of the history books, the 31-9 blowout by the Buccaneers over last year’s champs wasn’t the most lopsided win ever; that still goes to the 49ers’ 55-10 thrashing of the Denver Broncos in 1990. Every time slot for N.F.L. You need a Single Account for unlimited access. Average ticket price for an NFL game by team, FIFA world ranking men's national soccer teams 2020, Athletic footwear global market share by company, Health & Fitness Clubs - Statistics & Facts, Sporting Goods Industry - Statistics & Facts, Research expert covering sports and video gaming, Profit from additional features with an Employee Account. Confirming suspicions that many had even going into the matchup between the Tampa Bay Buccaneers and the Kansas City Chiefs, that is the least-watched Super Bowl in recent history. TV viewership of the Super Bowl in the United States from 1990 to 2021 (in millions) [Graph]. Still, The Equalizer was down 14% from what The Masked Singer‘s Season 3 opener scored in its post-game start last year on Fox. Register in seconds and access exclusive features. That was the second-highest viewership of the year, behind the Eagles-Patriots Super Bowl (111.3 million). The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set more recently, 114.4 million for Patriots-Seahawks in 2015. According to preliminary estimates for Super Bowl LIII on ESPN Deportes, 473,000 people (P2+) tuned in. (212) 419-8286 With around 91.6 million viewers on CBS alone, the 2021 Super Bowl is still the most watched show of the past year. That Super Bowl LIV figure was a culmination of Fox, Fox Deportes and Fox, NFL and Verizon’s digital properties. When it comes to the social nature of the game, in the U.S., there were 32.3 million social media interactions across official Facebook, Instagram and Twitter accounts and fan Twitter accounts about Super Bowl LIII on CBS on Feb. 3, 2019. In figures released Tuesday morning by CBS Sports, the big game had a total audience of 96.4 million viewers on CBS and a bundle of platforms and outlets, according to Nielsen. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from. This was after viewership for 2017's Super Bowl … The 2019 Super Bowl drew a total audience of 100.7 million when adding up totals from the CBS network, CBS Interactive, NFL digital properties, Verizon Media mobile properties, ESPN … Chart. Accessed March 09, 2021. https://www.statista.com/statistics/216526/super-bowl-us-tv-viewership/, Sports Media Watch. Then you can access your favorite statistics via the star in the header. Most Super Bowl wins by NFL team 1967-2021, NFL teams ranked by number of Super Bowl appearances all time 2021, National Football League quarterbacks by number of career playoff wins 2021, Revenue of National Football League (NFL) teams 2019. Staying in the music realm, Super Bowl LV was the first time a “common ground”-seeking Bruce Springsteen appeared in a Super Bowl ad too. Super-Bowl 2019 Advertising Effectiveness. Compared to the last time the net had the big NFL game in 2016, the sewn together number of 2019 Super Bowl took a tumble of 12%. Katie Couric becomes first female 'Jeopardy!' If anything, with COVID forcing people to stay closer to home in 2020-21, there would have been a reasonable expectation that television viewership would have increased during the 2020 season and Super Bowl. February 4, 2019 . 2019 Super Bowl Viewership Was The Lowest In A Decade Boycotts in New Orleans, NFL political controversy, a weird halftime performance, and declining interest in football … The 2020 Super Bowl pales in comparison, having had an average viewership of 99.9 million in the U.S. plus an estimated 30 to 50 million viewers around the world. Super Bowl ratings took a hit, marking the lowest viewership for the game since 2007. Super Bowl ratings took a hit, marking the lowest viewership for the game since 2007. Sunday’s Super Bowl 53 on CBS delivered a 31.0 rating and 39.95 million viewers in the adults 18-49 demo, down 7% in ratings and viewership from last year on NBC (33.4, 43.0M) and down 16% in … The overall viewership was the lowest total for a Super Bowl … The Super Bowl is the most-watched program on television every year. In, Sports Media Watch. Despite technical and cultural efforts to make the Covid-19 restrictions of Sunday’s game a non-event, the action on the field was just not the kind of drama that sports analysts and CBS programmers were anticipating. Just 96.4 million total viewers tuned in to CBS’s Sunday … These viewing and search growth trends indicate that interest in the Super Bowl isn’t waning as ratings would imply. Meanwhile, according to Google Trends, search interest for “super bowl” and “super bowl ad” increased by 49% and 43%, respectively, since 2016. While streaming viewership on … Viewership for the Super Bowl and all of its associated programming was down year-over-year, with households tuning-in for the game itself down 15 per cent, according to data from Samba TV. By Matt Webb Mitovich / February 3 2019, 7:40 PM PST Shutterstock The home of NFL Super Bowl 2021 news, ticket, apparel & event info. There were only 96.4 million Super Bowl TV viewers in 2021, the worst since 2007. As of 2021, out-of-home viewing is now included in traditional Nielsen-reported audience. Additionally, despite the best efforts of the Roger Goodell-led league to pump up the process and relatively empty stadiums, the NFL had a 10% drop in ratings on average this season after two years of increases – a fall that can’t help but hit the Super Bowl itself and dim enthusiasm as teams and supporters quarreled over safety protocols, cultural and racial justice, and a schedule that sometimes went off the rails due to positive coronavirus test results. Brady is the first QB to win the Super Bowl in three different decades and the first player to clench multiple titles after the ripe old age of 40. The 2019 Super Bowl between the Patriots and the Los Angeles Rams was the least-watched Super Bowl since 2008. February 9, 2021. Super Bowl LIII (New England Patriots vs. Los Angeles Rams) broadcasted by FOX in February 2019 had a viewership of 98.2 million. According to preliminary estimates for Super Bowl LIII on ESPN Deportes, 473,000 people (P2+) tuned in. had on television this season. Now as the Buccaneers and Raymond James Stadium will brag for years, Sunday was also the first time the NFL’s big game was won by a team playing on their home turf. This statistic is not included in your account. Sports Media Watch. Super Bowl TV viewership is on a general decline since 2015 due to many reasons, including the rise of streaming, Kaepernick’s divisive protest, and former President Trump’s call for a boycott. About half (49%) of viewers ages 25-44 follow Super Bowl coverage on sports sites, news sites and other sites across the web. This screen grab from video provided by PepsiCo shows an image from the company's 2019 Super Bowl NFL football spot featuring Lil Jon. What is also true is that the total numbers, from CBS, CBS Sports and NFL digital properties, Buccaneers and Chiefs mobile properties, Verizon Media mobile properties and ESPN Deportes television and digital properties, are the lowest since 2007. facts. Bloomberg. The Super Bowl is a high-stakes game for advertisers, who shelled out $5 million for 30 seconds of air time this year. https://www.statista.com/statistics/216526/super-bowl-us-tv-viewership The 2015 game between the New England Patriots and Seattle Seahawks remains the most watched game with roughly 114 million viewers. Although the TV ratings rebounded from the 98.4 million Super Bowl viewers in 2019, the audience ranked as one of the lowest in a decade, the Nielsen data showed. World Cup vs Super Bowl Viewership. Sunday’s Super Bowl 53 on CBS delivered a 31.0 rating and 39.95 million viewers in the adults 18-49 demo, down 7% in ratings and viewership from last year on NBC (33.4, 43.0M) and down 16% in both measures from 2017 on FOX (37.1, 47.6M). However, it sure felt like it at times Sunday, even to some of the commentators who are hired to toss hyperboles around freely. 2021: 96.4 million. February 8, 2021. Sunday’s extravaganza was also the first Super Bowl to have a poet literally read a pre-game composition, as the amazing Amanda Gorman did Sunday. Here’s a Super Bowl bet that didn’t pay off: ponying up more than $5 million for one of the NFL’s 30-second TV spots. Back to the harsh viewership, the historical reality is no big surprise when you look at the big picture for the big game. The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set more recently, 114.4 million for Patriots-Seahawks in 2015. 2020: 101.3 million. In the Chiefs' win over the 49ers in the Super Bowl last year, FOX drove an average viewership of 99.9 million viewers. In other figures from Sunday, the 10:39 PM ET postgame premiere of the new version of The Equalizer starring Queen Latifah snagged an audience of 20.4 million. 2017: 111.32 million – Super Bowl LI: New England Patriots vs. Atlanta Falcons (Fox), U.S. Covid-19 Update: More Americans Have Now Died Of Covid-19 Than Died In All Of WWII, Coronavirus: Movies That Have Halted Or Delayed Production Amid Outbreak, Hong Kong Filmart Postponed Due To Coronavirus Fears; Event Moves Two Weeks Before Toronto. February 5, 2018 / 5:20 PM / CBS/AP. If we take a look at the streaming numbers of the Super Bowl, only 2.6 million viewers streamed the game in 2019, much lower than the 3.4 million in 2020 and 5.7 million in 2021 (Sports Media Watch, 2021), pointing to a shift in preferred means of viewing the game. The bruising viewership aside, there were some other pretty major historical aspects to Sunday’s gridiron face-off. The special, which had Robert Downey Jr and Metallica as guests, as the late-nighter’s best viewership and demo rating (1.1) since its last post-Super Bowl showing in 2019. Once again, it broke the prize pool record and raffled off $34 million among the best players on the planet. Get Super Bowl Sunday info about the National Football League's championship game. Total audience viewership was just 98.2 million, a low-water mark for this decade and the first time it has delivered just under 100 million eyeballs in the past ten years. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). NEW YORK -- An estimated 103.4 million … Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook The bruising viewership aside, there were some other pretty major historical aspects to Sunday’s gridiron face-off. Super Bowl LIII attracted 98.2 million viewers, representing its smallest viewership since 2008. Super Bowl ad sales and viewership both slide. You only have access to basic statistics. Super Bowl ratings dating back to the very first game in 1967. The longer view of growth is even more impressive. Directly accessible data for 170 industries from 50 countries 2012: 111.35 million – Super Bowl XLVI: New York Giants vs. New England Patriots (NBC) 5. The 20 best photos capturing the Patriots' 2019 Super Bowl win. At the end of August, the main Dota 2 tournament of the year – The International, came to an end. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Super Bowl LIII had the lowest linear viewership of any Super Bowl since 2008. Super Bowl LIV averaged 102 million viewers across FOX, FOX Deportes and digital properties, making it the 10th most-watched Super Bowl in history, according to Nielsen Media Research. As a Premium user you get access to the detailed source references and background information about this statistic. The Buccaneers’ assistant defensive line coach Lori Locust and assistant strength and conditioning coach Maral Javadifar became the first female coaches to win a Super Bowl. The New England Patriots’ Super Bowl win over the Los Angeles Rams was seen by 100.7 million viewers, the smallest Super Bowl audience in a decade. Try our corporate solution for free! Star power abounds in this year’s Super Bowl ads. CBS’s coverage of Super Bowl LIII featuring the New England Patriots and the Los Angeles Rams set new records for subscriber sign-ups, viewers and time spent, the network said in a statement. For comparison, last year’s Super Bowl had just over 98 million viewers, the smallest viewership number for the event since 2008. Brady’s last … For comparison, last year's Super Bowl had just over 98 million viewers, the smallest viewership number for the event since 2008. Super Bowl LII: Ratings for football's biggest game lowest since 2009. Statista. 1 in 5 Super Bowl viewers do not watch TV regularly. The cumulative 2020 end result was a touch ahead of the 100.7 million who watched the 2019 Super Bowl across a pantheon of CBS and NFL properties and platforms. Also in the mix, February 7’s primetime game on CBS had the first halftime show headlined by a Canadian, with The Weeknd taking center stage – though we don’t have any figures yet for how many people actually watched his performance. For instance, Nielsen’s 2019 Super Bowl audience count of 100.7 million rises by 12 million when out-of-home viewership is added, noted the Associated Press.” — Karlene Lukovitz With Super Bowl betting down an estimated 40% in 2021, it’s very likely that without the faux “Out of Home” numbers added, viewership likely didn’t hit even 90 million. You need at least a Single Account to use this feature. ET airing of The Late Show With Stephen Colbert snared 4.8 million viewers. Roughly 3 in 5 (58.4%) football fans prefer to watch video on mobile phones, compared to 53.2% of average viewers. Moving deeper into the night, the 12:14 a.m. GOAT Brady also shattered his own record as the oldest Super Bowl-winning QB at the AARP-looming age of 43. The … Super Bowl LIII averaged 100.7 million viewers across several channels and streaming outlets, according to CBS. For the latest news, follow us on Facebook, Twitter, and Instagram. NFL Week 15 viewership: a middling Sunday, despite a potential Super Bowl preview Joe Lucia 12/22/2020 Arab Americans, deemed 'white' in government … Some 32 million households tuned in, down from 37.6 million in 2020. The low-scoring matchup between the New England Patriots and the Los Angeles Rams on CBS averaged approximately 98.2 m… Streaming coverage of Super Bowl LIII set viewership records, with the game streamed across more platforms than ever. Super Bowl ratings 2019: Patriots-Rams lowest in a decade. The … Please authenticate by going to "My account" → "Administration". Add in production costs and … AP. Super Bowl Ratings: Will the Dullest Game in Recent Memory Possibly Beat Last Year's 9-Year Low? In 2019, 2.6 million people streamed CBS’s Super Bowl broadcast at any given minute across 7.5 million devices. Football fans didn’t tune into this year’s Super Bowl coverage on TV in as large numbers as in years past. The bruising … Source: Kantar Media 2019 is projected to have the third highest in-game ad revenue in history 2015: 114.4 million – Super Bowl XLIX: New England Patriots vs. Seattle Seahawks (NBC) 2. That 3.4 million average online viewership for the Super Bowl is the largest digital audience in the history of the big game. The cumulative 2020 end result was a touch ahead of the 100.7 million who watched the 2019 Super Bowl across a pantheon of CBS and NFL properties and platforms. Feb 4, 2019. Please create an employee account to be able to mark statistics as favorites. SHARE. Then you will be able to mark statistics as favourites and use personal statistics alerts. The 2019 Super Bowl was watched by the fewest people in 11 years, according to preliminary ratings figures from research firm Nielsen. In addition, for the first time in the history of discipline, the same team was able to raise the Aegis above their heads for the second time. Felix Richter Profit from additional features by authenticating your Admin account. Please contact us to get started with full access to dossiers, forecasts, studies and international data. The Patriots’ 13-3 victory over the Rams in Super Bowl … As a Premium user you get access to background information and details about the release of this statistic. Super Bowl LV, which aired on February 7, 2021, brought in an average audience of 8.8 million viewers. That was the second-highest viewership of the year, behind the Eagles-Patriots Super Bowl (111.3 million). Unfortunately, not all of it looks good when it comes to how many people actually watched – and we’re not just talking about Nielsen’s unprecedented delay in getting the actual data out. SHARE. The bruising viewership aside, there were some other pretty major historical aspects to Sunday’s gridiron face-off. The special, which had Robert Downey Jr and Metallica as guests, as the late-nighter’s best viewership and demo rating (1.1) since its last post-Super Bowl showing in 2019. https://en.wikipedia.org/wiki/List_of_Super_Bowl_TV_ratings Super Bowl LIII may have been the lowest-scoring of all time but its streaming numbers were higher than ever. Grateful His "Misbehavior" Years Were Pre-Internet. 2014: 112.2 million – Super Bowl XLVIII: Seattle Seahawks vs. Denver Broncos (Fox) 3. Add to the procession of honors, in his first year in the Sunshine State metropolis, this victory was quarterback Tom Brady’s 10th Super Bowl and his seventh win, two new records. Super Bowl LIII was an American football game played to determine the champion of the National Football League (NFL) for the 2018 season.The American Football Conference (AFC) champion New England Patriots defeated the National Football Conference (NFC) champion Los Angeles Rams, 13–3.The game was played on February 3, 2019, at Mercedes-Benz Stadium in Atlanta, Georgia. View 20 … As soon as this statistic is updated, you will immediately be notified via e-mail.
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